Top Digital Marketing Skills is fast becoming a highly sought-after profession in the tech industry, so are Digital Marketing Skills in high demand. The services of digital marketers are much needed by small and medium scale enterprises, industries and organizations. The need to get ahead in the competitive market makes digital marketing one of 21st century top careers.
More and more people are looking into the digital marketing profession, but not all know the exact digital marketing skills to acquire in order to excel in the profession.
This article which is a product of research and experience from professionals outlines the core skills required to excel in the digital marketing profession. The skills are sub-grouped into soft and hard skills.
SOFT SKILLS
Convincing and Influential
A good digital marketing expert should not only possess great tech skills; but should also be able to convince someone else to make certain decisions. What about convincing other team leaders that your idea is the best?
Letting people know you are confident of what you know and that you know what you are doing. As a digital professional, you should be able to combine analytical thinking with creative problem-solving skills to help teams come up with innovative campaign ideas. You just have to be persuasive.
Curiosity
A digital marketer is expected to be highly inquisitive. You should be hungry to learn more. There are lots of innovations springing forth, more skills have to be acquired if you want to keep your head high in the profession.
There are so many aspects of digital marketing, so many little niche areas, and craving more knowledge about how it all fits together truly makes you better at whatever your role is
Tenacity
A digital marketer is not supposed to be someone who gives up easily. You may work to rank a site and an update crushes you. You may pitch ideas that get rejected. You may be called in to help figure out why a site isn’t doing well.
There is always something new to learn every day, you should bear that in mind.
Multitasking
There is always a lot to do at once in digital marketing. You want to read the latest articles, see the latest relevant tweets, do your job, figure out how to do something in a different way that saves time, do reports, etc. If you can’t multitask well you will quickly fall behind.
Adaptability
There’s always a chance that you’ll need to do something else or extra so you might as well be prepared for it
2. HARD SKILLS
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There are lots of hard tech skills you should possess as a digital marketer, but this article will be outlining only some of the major skills. If you don’t already have these skills and you really want to excel in Digital Marketing Profession, do well to acquire them.
Knowledge of Web Crawler
Web crawlers or web spiders are responsible for crawling through the web so as to search out items.
A web crawler is a robot that lives and works on the Internet. A web crawler is created and employed by a search engine to update their web content or index the web content of other web sites. It copies the pages so that they can be processed later by the search engine, which indexes the downloaded pages. This allows users of the search engine to find webpages quickly. The web crawler also validates links and HTML code, and sometimes it extracts other information from the website.
Your knowledge of the above functionality of web crawlers and more will definitely put you ahead as a digital marketing guru.
SEO/SEM
SEO is Search engine optimization while SEM is Search Engine Marketing. Search Engine Optimization is basically the techniques used to increase the number of visitors to a website.
Though Keyword plays a vital role in SEO but the principle of SEO goes beyond just keywords. A digital marketing expert should understand the working and principles of on-page and off-page SEO
A well-written blog post or newsletter is useless if the right people don’t find it. Remember, Search Engine Optimization (SEO) and Search Engine Marketing (SEM) are the strategies responsible for driving traffic to your website. A deeper understanding of it translates to better execution of your marketing strategies.
HTML
You may not be a pro in core programming languages like Python, Java, Ruby on Rails, Golang etc, but as a digital marketer, you definitely require the knowledge of basic HTML. Do not assume it’s not a concern to you, you sure need it, get some HTML knowledge!
Content Writing Skill
At the heart of digital marketing is content. Writing and editing are more than just producing articles for blog posts and landing pages. It’s about connecting with your target audience using relevant messages and convincing them to take your desired action.
Of course, having relevant and well-written copy and content is a must for every digital marketer but strategic use of keyword optimization will help your content rank on search engines so your audience can find it. An article excels better if when found a day after its publishing date or even two years after, the content is still relevant to the audience’s information need. By so doing, your article remains evergreen.
Social Media Skill
The social media has figuratively made the world smaller. Long-distance communication has been made “virtually real”. As a digital marketer, you can use that advantage to engage people with your business and inform them about your product or service no matter how far they may be from you.
An effective digital marketer knows that there’s more to social media than just posting regularly and consistently. Because businesses are now using social media to reach their target consumers, the platforms have significantly evolved to accommodate digital marketing needs. There’s social media advertising, boosted posts, hashtags, business pages, groups, and more.
Email Marketing
Though Email marketing is regarded as an old method of marketing, it is still a relevant means by which digital marketers can reach out to their audience. To be able to create a dynamic email marketing campaign, you must know and understand the right tools, metrics, and strategies. This includes analyzing click rates, identifying platform navigation, and running email campaigns.
As the digital marketing industry is booming, so are many people considering a place in the industry. You sure want to get ahead of your contemporaries/competitors. A great Digital Marketing Skillset will not only help you achieve these feet, but it will also give you satisfaction in your chosen profession.
